About Us

Just Country is a distributor of internationally recognised brands including Ariat, Big Country Toys, Montana Silversmiths, Roper, Troxel Helmets, Sunbody Hats and our own range of work shirts under the name Just Country.

Just Country’s business is balanced through its broad portfolio of products and a presence in the Australian, New Zealand and South East Asian markets. The offering of apparel, footwear, and accessories covers a wide range of equestrian sports and lifestyle needs including campdrafting, cutting horse, rodeo, barrel racing, roping, show jumping, eventing and dressage.

Just Country sells its products to retail customers including saddleries, specialty retailers, mass merchants and online retailers. In January 2017 the Just Country sales network
covered over 400 retail stores.

Just Country’s strategy emphasizes excellence in consumer-centric product offerings with a focus on innovation and quality.